Academic project
Project: Visual identity + chocolate bag design
Challenge: Creating a logo and brand guidelines, then applying them to a chocolate bag while respecting the die-cut specifications and incorporating a varnish finish.
Logiciels utilisés : Illustrator, InDesign
Skills: Branding, print design, management of production constraints
For a new seasonal campaign, La Chocolaterie 3 Sœurs, founded in 1987 by Maude, Chloé, and Michèle Beaulieu, unveiled a refined visual identity accompanied by a carefully designed chocolate bag. The graphic universe highlights artisanal mastery and a passion for chocolate, presented in an elegant and timeless aesthetic. Together, they create a premium gourmet experience, faithful to the brand’s standard of excellence.
