Academic project
Project: Visual identity + promotional materials
Challenge: Create a logo and develop the full visual
on printed materials (door hanger, poster)
Software used: Illustrator, InDesign
Skills: Branding, print design, managing
production constraints
For Vélocité, a bicycle shop in Laval, the visual identity embodies speed, energy, and a sporting spirit. The logo and promotional materials reinforce a dynamic image rooted in the local cycling culture.
