Academic project
Project: Visual identity, promotional materials,
and three book covers.
Challenge: Creating a logo and extending the brand guidelines across printed materials while respecting production constraints.
Software used: Illustrator, InDesign, Photoshop.
Skills: Branding, print design, production management
of production.
Éditions Villeneuve comes to life through a vibrant, colorful visual identity inspired by naïve art and the style of Arthur Villeneuve.
The three embossed illustrated covers of the “Legends” collection, along with all promotional materials, create a bold, dynamic, and distinctly unique brand universe.
